EXECUTIVE BEAUTY

Brand Story

Luxury begins long before a product touches the skin.
It begins with intention, mastery, and the quiet confidence of those who lead.

Executive Beauty was created for the A-Player, the executive woman and man who values excellence, precision, and the white-glove experience in every part of life. Designed at the intersection of power, polish, and elevated personal style, Executive Beauty redefines modern luxury in cosmetics and skincare.

Our mission is simple:
To craft beauty that performs at an executive level.

Where Luxury Meets Performance

Every formula is developed to meet the uncompromising standards of leaders, those who demand the best and never settle.

Our collection includes over 200 meticulously curated makeup shades and a full suite of high-performance skincare, crafted with world-class, skin-friendly ingredients:

  • Hyaluronic acid
  • Collagen
  • Shea butter
  • Botanical and organic actives
  • Talc-free, paraben-free formulas
  • Vegan and cruelty-free selections
  • Refillable and sustainable packaging options

From creams, gels, and micellar waters to high-pigment lipsticks, velvety mattes, glosses, eyeshadows, and complexion essentials - every product is designed to deliver clinical-grade performance with couture-level elegance.

Our colour philosophy is developed in collaboration with image consultants and personal stylists, ensuring each shade enhances real-world presence, from boardroom to ballroom.

Design Without Compromise

Executive Beauty elevates luxury through architectural packaging, custom vessels, and refillable components created for modern leaders who value refinement and sustainability. Clean lines, iconic detailing, and a premium finish define every piece.

The Founder: Executive DNA

Executive Beauty was founded by Kim White, a visionary with over 30 years of experience working with executives, global brands, and industry leaders.

Her expertise spans executive search, personal branding, image consulting, fashion, and leadership development, shaping a generation of professionals who understand the power of presence.

Kim’s passion for beauty began early, inspired by her mother’s Avon deliveries and her sisters’ World of Beauty collections. At 16, during her first retail job, she experienced firsthand how a polished image could transform confidence and influence.

She went on to train as a makeup artist, working with iconic Canadian retailers - Simpsons, Eaton’s, Brettons, and Holt Renfrew - refining her artistry and her eye for luxury.

After earning her Executive MBA, Kim transitioned into senior HR roles and later founded EliteMinds, coaching executives to look, think, and lead like their highest selves.

Her philosophy is the foundation of Executive Beauty:
Polished. Powerful. Profitable.
Beauty not as vanity - but as a strategic advantage.

A New Standard of Prestige

Executive Beauty is built on:

  • Executive-level performance
  • High-luxury sensibility
  • Sustainable refinement
  • Image-consultant-approved colour curation
  • Exceptional craftsmanship

A brand shaped by a founder who has dedicated her life to empowering others to shine at their highest level.

This is beauty for those who lead, those who aspire, and those who command the room.

Executive Beauty, Over 30 Years of Executive & Image Expertise.
Helping You Become the Best Version of You.